The first magazine exclusively for the community of branding/marketing professionals in Craft Brewing.

 

Latest Issue:

Feature Article on Revolution Brewing… Interview with Doug Veliky!  Click here to go directly.
     More Articles:
    for the long haul… strategies for longevity
    CRAFT BEER’S ACE IN THE HOLE
    THINKING (IN AND) OUT OF THE BOX… STAND OUT!
And More in CBAM Issue #3!

 

Catch our Second Issue Here:

Content:
Feature on BrewDog
What Customers Tell You (or Don’t)
 Strategic Thinking. The New Game Board
 Error of Creation.  Product or Experience?
 Metal Tackers. Thinking Creatively.

 

 

Be Sure to View our Premier Issue:

Content:
Feature on Sweetwater Brewing Company.
Illuminated Branding
Building a Business Plan… Not Rocket Science
Brand Power… Guy Walks into a Bar
Culturally Speaking… Employees and Intellectual Property Protection

 

In the News:  Editor’s Picks

Think small: Albany craft beer store expanding to Saratoga with bar, rebranding

How the owner of Brew on Lark Street in Albany, N.Y., is rebranding the coffee, tea and craft beer store as Pint Sized to match the name of his new location in Saratoga Springs. Read the Albany News story here

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Rogue Ales & Spirits Reveals New Look for Dead Guy Ale, 12 oz. Cans

Rogue Ales & Spirits has revealed a fresh new look for its Dead Guy Ale, which coincides with the introduction of its 12-ounce cans. The updated design features a bigger and bolder Dead Guy, who has come down off his barrel, with a black, white and silver color scheme. 

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Graphic Packaging International, City Brewing Co. partner on fast and flexible packaging options

City Brewing Co. and Graphic Packaging International are working toward bringing automation to variety packing in the beverage industry. City Brewing Company’s packing site in Memphis, Tenn. soon will be operating a QuikFlex 2100 beverage cartoning machine from GPI. 

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Beer news: A craft beer app, plus new beers

The New York State Brewers Association has released a new app for iPhone and Android users, called New York Craft Beer. The app allows users to check into beers they are drinking, view information about nearby breweries, events, brewery tours and more. Read the Buffalo News story here

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Maui Brewing Co. partners with Monkey Rum on barrel-aged craft spirits

Maui Brewing Co. is finalizing details on partnering with Monkey Rum, a portfolio of barrel aged, naturally sourced, award-winning premium rums to produce a very limited edition of barrel-aged craft spirits. Read the Brewbound.com story here

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Tree House Brewing crafts success barrel by barrel

These days when the staff at Tree House Brewing Co. brew 300 barrels of craft beer each week, they literally sell every drop. Read the MassLive.com story here

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