The first magazine exclusively for the community of branding/marketing professionals in Craft Brewing.

 

Latest Issue:

Feature Article on Rahr & Sons Brewing… Inter Click here to go directly.
     More Articles:
    MORE PIE, PLEASE! GROWING THE BEER mARKET
    THE SECRET SAUCE… KEY INGREDIENTS FOR CUSTOMER RETENTION
    THE POWER OF MOMENTS… CERTAIN EXPERIECES HAVE EXTRAORDINARY IMPACT
And More in CBAM Issue #4!

Issue #3

Content:
for the long haul… strategies for longevity
CRAFT BEER’S ACE IN THE HOLE
THINKING (IN AND) OUT OF THE BOX… STAND OUT!

 

 

Catch our Second Issue Here:

Content:
Feature on BrewDog
What Customers Tell You (or Don’t)
 Strategic Thinking. The New Game Board
 Error of Creation.  Product or Experience?
 Metal Tackers. Thinking Creatively.

 

 

Be Sure to View our Premier Issue:

Content:
Feature on Sweetwater Brewing Company.
Illuminated Branding
Building a Business Plan… Not Rocket Science
Brand Power… Guy Walks into a Bar
Culturally Speaking… Employees and Intellectual Property Protection

 

In the News:  Editor’s Picks

BrewDog’s secret invasion of London Finance

Well, the lads from BrewDog have been at it again.  In promotion of their latest fund-raising drive, Equity Punks V, the irreverent duo invaded London once again. “They never saw us coming,” says Co-founder James Watt. To mark the launch yesterday, BrewDog invaded London with a giant Trojan dog, filled with its flagship beer, Punk […]

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Think small: Albany craft beer store expanding to Saratoga with bar, rebranding

How the owner of Brew on Lark Street in Albany, N.Y., is rebranding the coffee, tea and craft beer store as Pint Sized to match the name of his new location in Saratoga Springs. Read the Albany News story here

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Rogue Ales & Spirits Reveals New Look for Dead Guy Ale, 12 oz. Cans

Rogue Ales & Spirits has revealed a fresh new look for its Dead Guy Ale, which coincides with the introduction of its 12-ounce cans. The updated design features a bigger and bolder Dead Guy, who has come down off his barrel, with a black, white and silver color scheme. 

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Graphic Packaging International, City Brewing Co. partner on fast and flexible packaging options

City Brewing Co. and Graphic Packaging International are working toward bringing automation to variety packing in the beverage industry. City Brewing Company’s packing site in Memphis, Tenn. soon will be operating a QuikFlex 2100 beverage cartoning machine from GPI. 

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Beer news: A craft beer app, plus new beers

The New York State Brewers Association has released a new app for iPhone and Android users, called New York Craft Beer. The app allows users to check into beers they are drinking, view information about nearby breweries, events, brewery tours and more. Read the Buffalo News story here

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Maui Brewing Co. partners with Monkey Rum on barrel-aged craft spirits

Maui Brewing Co. is finalizing details on partnering with Monkey Rum, a portfolio of barrel aged, naturally sourced, award-winning premium rums to produce a very limited edition of barrel-aged craft spirits. Read the Brewbound.com story here

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