Here’s a great article from friends at Blue Label Digital Printing, Lancaster, PA. The wisdom of experience offered for new ventures as well as reminders for veterans! How Independent Brewers Can Stand Out Against Big Brands with Custom Beer Labels
What were the biggest trends in Graphic Design in 2017? What do leading designers forecast for the New Year? Here are some insights from Creative Bloq. Perhaps you’ll find some inspiration and/or ideas for your own Brand Identity work. Full article can be found HERE.
Craft Brew branding and marketing is part of the daily existence for most of us. As a result, it’s a challenge sometimes to view our work through the eyes of prospective new customers. Here is an excellent article by Eric Puga, published in The Austin Chronicle. Need a reminder that labels and packaging continue to […]
Musings from CBAM Contributing Writer Eric Balinski on being true to your brand. Exhibit A: McDonalds and fast food. What can you learn? Read Balinski’s blog here.
Craft Beer and music go together. No surprise there. They are complementary forms of artistic expression which enrich our lives. And, in many instances the intended audience for each “medium” overlaps extensively. Ding! Branding opportunity. Here’s a look at how one brewery and one of their fave bands collaborated on a multi-media campaign to celebrate […]
Looking for some great reads on branding? These ought to keep you busy. Some recommendations from Brandfolder, the Digital Asset Management software company. 9 Books that will Make you a Better Brand Marketer by Meg Prater
Introducing Verrill Dana, LLP, Portland, ME. A full-service law firm with specialties including Beverage Law. Whether you are doing business in New England, nationally, or on a global level, Verrill Dana can provide practical and cost effective advice to help your company position itself for success. Verrill Dana’s Beverage Page Link See their article in CBAM […]
For maximum brand impact in a retail environment, there’s nothing better than illumination. Particularly for Point-of-Sale applications, an illuminated sign offers high visibility and brand retention characteristics. The two most widely-used light sources today are LEDs and Neon. And for good reason. Both are bright, energy-efficient, long-lasting, and good value-for-money. But there are differences needing […]
Just got word of a new book that looks intriguing. It’s titled “The Physics of Brand.” Sub-title is “Understanding the Forces Behind Brands that Matter.” Having been able to browse online (including Chapter 1), The Physics of Brand just may offer a fresh methodology for perceiving branding in general, as well as how to build […]