Branding

2018 Trends in Graphic Design… What can You Learn?

What were the biggest trends in Graphic Design in 2017?  What do leading designers forecast for the New Year?  Here are some insights from Creative Bloq. Perhaps you’ll find some inspiration and/or ideas for your own Brand Identity work. Full article can be found HERE.

Posted in Branding, News | Tagged , | Comments Off on 2018 Trends in Graphic Design… What can You Learn?

The Power of First Impressions… a Reminder

Craft Brew branding and marketing is part of the daily existence for most of us. As a result, it’s a challenge sometimes to view our work through the eyes of prospective new customers. Here is an excellent article by Eric Puga, published in The Austin Chronicle. Need a reminder that labels and packaging continue to […]

Posted in Branding | Tagged | Comments Off on The Power of First Impressions… a Reminder

Staying true to your brand… and your customers

Musings from CBAM Contributing Writer Eric Balinski on being true to your brand. Exhibit A:  McDonalds and fast food. What can you learn? Read Balinski’s blog here.

Posted in Branding | Tagged , | Comments Off on Staying true to your brand… and your customers

Beer and Music… Cultural Co-branding

Craft Beer and music go together. No surprise there. They are complementary forms of artistic expression which enrich our lives. And, in many instances the intended audience for each “medium”  overlaps extensively.  Ding!  Branding opportunity. Here’s a look at how one brewery and one of their fave bands collaborated on a multi-media campaign to celebrate […]

Posted in Branding | Comments Off on Beer and Music… Cultural Co-branding

Best Books… Branding

Looking for some great reads on branding?  These ought to keep you busy. Some recommendations from Brandfolder, the Digital Asset Management software company. 9 Books that will Make you a Better Brand Marketer by Meg Prater

Posted in Branding | Comments Off on Best Books… Branding

Protecting your Brand… Beverage Law

Introducing Verrill Dana, LLP, Portland, ME. A full-service law firm with specialties including Beverage Law. Whether you are doing business in New England, nationally, or on a global level, Verrill Dana can provide practical and cost effective advice to help your company position itself for success. Verrill Dana’s Beverage Page Link See their article in CBAM […]

Posted in Branding | Comments Off on Protecting your Brand… Beverage Law

Illuminated Branding… Making Choices

For maximum brand impact in a retail environment, there’s nothing better than illumination. Particularly for Point-of-Sale applications, an illuminated sign offers high visibility and brand retention characteristics. The two most widely-used light sources today are LEDs and Neon. And for good reason. Both are bright, energy-efficient, long-lasting, and good value-for-money. But there are differences needing […]

Posted in Branding | Tagged , , , , , , , | Comments Off on Illuminated Branding… Making Choices

The Physics of Brand… newly published!

Just got word of a new book that looks intriguing.  It’s titled “The Physics of Brand.” Sub-title is “Understanding the Forces Behind Brands that Matter.” Having been able to browse online (including Chapter 1), The Physics of Brand just may offer a fresh methodology for perceiving branding in general, as well as how to build […]

Posted in Branding | Tagged , | Comments Off on The Physics of Brand… newly published!

You own a first name? Really?

Well, the lads from BrewDog are in the thick of it again. After naming a new brew “Elvis Juice,” they get a legal notice. Read on! Hello, My Name is Elvis.

Posted in Branding | Tagged , | Comments Off on You own a first name? Really?

 

 

(A sneak peek at what’s to come. More in the works!)

Theme by Anders Norén