Rogue Ales & Spirits has revealed a fresh new look for its Dead Guy Ale, which coincides with the introduction of its 12-ounce cans. The updated design features a bigger and bolder Dead Guy, who has come down off his barrel, with a black, white and silver color scheme. 

Originally brewed and bottled in 1990 as a Dia de los Muertos beer for a Portland Tex-Mex restaurant, Dead Guy Ale quickly became a favorite among craft beer drinkers. For the last 26 years, the Dead Guy Ale label featured a beer-clutching skeleton with crossed arms and a beehive hat sitting on a barrel.

Although there have been small tweaks to the label over the years, this new look marks the first major redesign for Dead Guy Ale’s packaging. From its inauspicious beginnings to becoming one of the most recognized bottles in craft beer, the Dead Guy Ale label has always been designed in-house. See the early sketch of the Dead Guy to the right.

Dead Guy Ale’s new look will be available in 12-ounce and 22-ounce bottles, and in all new 12-ounce cans starting February 15. For more information about the history of Dead Guy Ale, visit our blog. Get an audiovisual experience of the cans here. For more information about the Revolution, visit rogue.com.