Strategy & Marketing

 

Beer at the Library? Interesting!

Want more educated customers?  Go to the library! Axle Brewing of Ferndale, MI is doing just that. In January, they are holding a Craft Brew orientation at their local library. Complete with sampling! One of the more creative ideas we’ve seen for growing customer base.  Check out the story from the local Daily Tribune HERE.

Posted in News, Strategy & Marketing | Comments Off on Beer at the Library? Interesting!

Beer and Music… collaboration of radio and brewery

Here’s another post that caught our attention.  WEQX radio station, Manchester, VT has a collaboration series going. A “fiercely independent” radio station teams up with an independent Craft Brewer. Like minds!  First up, Shmaltz Brewing. Full article here. WEQX Link. Article by Deanna Fox, Times Union, Albany, NY

Posted in News, Strategy & Marketing | Comments Off on Beer and Music… collaboration of radio and brewery

BrewDog’s secret invasion of London Finance

Well, the lads from BrewDog have been at it again.  In promotion of their latest fund-raising drive, Equity Punks V, the irreverent duo invaded London once again. “They never saw us coming,” says Co-founder James Watt. To mark the launch yesterday, BrewDog invaded London with a giant Trojan dog, filled with its flagship beer, Punk […]

Posted in News, Strategy & Marketing | Comments Off on BrewDog’s secret invasion of London Finance

Want more customers? Think Baby Boomers (really?)

I am a Baby Boomer. I drink Craft Brews. And there are plenty more like me. Our generation has raised kids, worked our careers, made money, and done our thing. We tend to have leisure time. And, we’re looking for new experiences. Want some new customers?  Consider us as a target market. In my profession, […]

Posted in Strategy & Marketing | Comments Off on Want more customers? Think Baby Boomers (really?)

Manage change… or it will surely manage you.

Craft Brewing is changing rapidly.  Almost by the day, it seems.  What’s your approach to change? Proactive, reactive, or not thinking about it? Here’s a great article by Eric Balinski of Synection. Much food for thought in a brief blog. Read Balinski’s article, click HERE!

Posted in Strategy & Marketing | Comments Off on Manage change… or it will surely manage you.

Tips & Techniques: making the most of Facebook

Of course your brewery has a Facebook page. But are you getting all you can out of using it? How about using the “Live Feed” functionality? Here’s an article worth sharing from The Brewers Association.  Click HERE.

Posted in Strategy & Marketing | Comments Off on Tips & Techniques: making the most of Facebook

Theme by Anders Norén