Strategy & Marketing

 

5 Strategies to Improve Search Engine Ranking

Your search engine ranking plays a significant role in the amount of traffic your website receives. The better the score, the earlier your site will pop up. Want to know a few more tricks of the trade? Here’s an excellent short course article on SEO management from our friend/colleague Dalana Morse of DAM Media! Go […]

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Beer at the Library? Interesting!

Want more educated customers?  Go to the library! Axle Brewing of Ferndale, MI is doing just that. In January, they are holding a Craft Brew orientation at their local library. Complete with sampling! One of the more creative ideas we’ve seen for growing customer base.  Check out the story from the local Daily Tribune HERE.

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Beer and Music… collaboration of radio and brewery

Here’s another post that caught our attention.  WEQX radio station, Manchester, VT has a collaboration series going. A “fiercely independent” radio station teams up with an independent Craft Brewer. Like minds!  First up, Shmaltz Brewing. Full article here. WEQX Link. Article by Deanna Fox, Times Union, Albany, NY

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BrewDog’s secret invasion of London Finance

Well, the lads from BrewDog have been at it again.  In promotion of their latest fund-raising drive, Equity Punks V, the irreverent duo invaded London once again. “They never saw us coming,” says Co-founder James Watt. To mark the launch yesterday, BrewDog invaded London with a giant Trojan dog, filled with its flagship beer, Punk […]

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Want more customers? Think Baby Boomers (really?)

I am a Baby Boomer. I drink Craft Brews. And there are plenty more like me. Our generation has raised kids, worked our careers, made money, and done our thing. We tend to have leisure time. And, we’re looking for new experiences. Want some new customers?  Consider us as a target market. In my profession, […]

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Manage change… or it will surely manage you.

Craft Brewing is changing rapidly.  Almost by the day, it seems.  What’s your approach to change? Proactive, reactive, or not thinking about it? Here’s a great article by Eric Balinski of Synection. Much food for thought in a brief blog. Read Balinski’s article, click HERE!

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Tips & Techniques: making the most of Facebook

Of course your brewery has a Facebook page. But are you getting all you can out of using it? How about using the “Live Feed” functionality? Here’s an article worth sharing from The Brewers Association.  Click HERE.

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A Culture of Passion: How BrewDog does it.

From 2 guys and a dog… to a global business.  How does that happen?   That’s the 10-year evolution of BrewDog.  Founded in Aberdeen, Scotland. Now putting down USA roots outside of Columbus, OH. Here’s a great video of James Watt’s TedX Talk in Glasgow in 2016.  It’s also a teaser for CBAM Magazine Issue2.  Soon […]

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See the world as it is… Jim Koch and varied views.

Three days before the opening of the 2017 Craft Brewers Conference,  the New York Times published an op-ed piece by Jim Koch of Boston Beer.  Most of us are tuned so that when Jim has something to say, we’d best listen. The April 7th article posed that we just might have seen the best of […]

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