Good craft beer brands know that you have to engage with the people who love your products. So being socially sound is key. As we head into 2020, Influence MarketingHub offers three social trends your brand should keep an eye on:
- 1. The Personalization Factor
Personalization is a trend you cannot ignore. Remember that customizing your message to your audience sits at the heart of community engagement. The key aspect where businesses and marketers are leveraging the personalization trend is in their delivery of social media ads. Social media platforms have started providing advanced targeting and customisation options for marketers. These let you show the right ads to the right people at the right times.
- Social Media Communities
While this is not something new, it is something to embrace with more vigor. Social media communities are basically social groups created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their shared interests. Take Facebook Groups, which bring together existing and prospective customers to engage in a meaningful way. Craft brands also can utilize their social media communities to launch new products, seek customer feedback, and gain valuable customer insights.
- Social Media as Customer Service
Social media has traditionally been a place for people to connect with their social networks and share photos and videos. Today, more brands are using it as a retail platform, a product discovery platform, and now, even a customer service channel. Many brands are starting to recognize social media networks as platforms for delivering customer service.