Why?

There are several fine publications, organizations and websites serving the craft brand community. While they provide articles and news, none of them focus specifically on the discipline of marketing—until now.

What?

CBAM will be published 12 times per year and will be available digitally (via Commercial Construction & Renovation Magazine). With each Craft Profile, we will bring you insightful content and news specific to craft branding and marketing. We will share success stories and techniques, showcase notable brands, introduce people, and highlight innovative providers of products and services.

Who?

Primary audience: Those working in positions responsible for marketing, promotion, sales, events, management, merchandising, brand development, etc., at craft business operations. Each of you is the caretaker of the vision and inspiration of your company. You are the story-tellers of the experience and identity. That is why CBAM is for you.

Secondary audience: Design firms, brand consultants, distributors, product manufacturers and other providers of professional services to craft brand marketers.