Digitalize like this: 3 core rules for your email marketing
by Dalana Morse
Most businesses will need to use a variety of techniques in their digital marketing efforts. This can include blog posts and strategies for various social media. But email marketing is also important for many businesses. Here are some tips for getting the best results:
- Professionalism is critical
If you are reaching out to a customer or client for the first time, make the best first impression possible. Brands often forget how critical this is with digital communication yet would not make the same mistake in face to face meetings with clients. Before you send your first email, consider how it will come across if you are the prospective client or customer. Getting the basics right is critical, and it is common to see emails where the sender is not named individual, or there is no company website mentioned. Ensure you have a registered email attached to your domain name and make sure there is information on your company and its background.
- Personalize your message
It is also incredibly common to receive emails that are clearly copied and pasted messages that are being sent to hundreds of others. You might pick up the odd client doing this, but it's not the way to make the right impression if you are truly interested in a particular client. You want a prospective client or customer to read your message thinking you have specifically addressed their needs, wants and desires. The best way to do this is to conduct research to identify what the needs of their business are and the services they may be in need of. Although there may be a bit of guesswork involved, if you can identify a specific problem they have, the chance of them being receptive to you is so much better. It is also fair to say that a simple short message focused about them and their needs may work a lot better than a longer message.
- Pay attention to subject lines and signatures
You want to grab the attention of your target in the subject line. Remember your first goal is to ensure the recipient opens your email. Much of determining the best subject line goes back to your research mentioned in the previous point. For example, if you have identified a need for a prospective client, then you can suggest you have the solution to their problem in the subject line. Your signature should identify who you are, and provide a link to your website or other contact information. Remember, you want to allow your target to find out more about your business and make it as easy as possible for them to respond to you directly from your email. There is certainly a lot that goes into digital marketing. Remember that professionalism is vital, personalize your message and pay attention to subject lines and signatures.