Well, the lads from BrewDog have been at it again. In promotion of their latest fund-raising drive, Equity Punks V, the irreverent duo invaded London once again.
“They never saw us coming,” says Co-founder James Watt.
To mark the launch yesterday, BrewDog invaded London with a giant Trojan dog, filled with its flagship beer, Punk IPA. The 17-foot wooden construction was a metaphor for the invasion of the corporate world with a new model of business founded in community and passion. As well as signalling the launch of Equity for Punks V, the giant dog dispensed Punk IPA to passers-by to toast the success of Equity for Punks.
James Watt continued:
“Our Trojan dog stood overlooking London’s financial district as a stark reminder of the undeniable significance of crowdfunding and our invasion of the status quo. It marked a new dawn and quenched peoples’ thirst for change.”
Brilliant. Just brilliant!