Santa Monica Brew Works celebrates brand refresh
Santa Monica’s first and only brewery has a new look. The updated branding and packaging system is a visual expression of the Santa Monica Brew Works’ mission to craft California inspired beers for those who live the “Beach Brewed” lifestyle.
The refresh aligns with Santa Monica Brew Works’ seventh anniversary and embodies the easygoing spirit of Southern California’s coast. Established in 2014, Santa Monica Brew Works (SMBW) is the lone independent craft production brewery on LA’s Westside.
The update, which coincided with brewery’s expansion plans, includes a revamped logo system, can art, tap handles, website, marketing materials and merchandise. Santa Monica Brew will increase production capability from 14,000 barrels per year to nearly 30,000 barrels per year. With the additional space, the brewery will soon add a restaurant management team and food component that will serve pizza, burgers, salads, and other elevated pub fare.