Well this is fascinating… application of thin-film printed electronic circuitry technology to beer marketing.

Oskar Blues Brewery teams up with Norwegian company, Thin Film Electronics ASA, to integrate Thinfilm brand technology into beer coasters enabling a direct mobile connection with consumers through the simple tap of a smartphone.

The ‘smart’ Oskar Blues beer coasters are expected to ship to bars and restaurants in the third quarter of 2017. 

View full article on Thin Film site