Living the Beach Brewed Life

Santa Monica Brew Works celebrates brand refresh Santa Monica’s first and only brewery has a new look. The updated branding and packaging system is a visual expression of the Santa...

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And the winner is...

Great Lakes Brewing lands INX Can Design Contest win And the winner is...The Great Lakes Brewing Company. The Cleveland-based brewery landed first place in the 2nd annual "Colored...

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More than a buzzword

Why empathetic marketing is your key to success right now (and always) You have heard the old adage about walking a mile in someone else’s shoes. To be successful, marketers do...

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Making your website work

Are you driving people to your website? Do you have what it takes to reach your customers today? I know, what everyone needs right now is one of those broad stroke questions that...

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Clearing a path

Gaining strategic clarity when your crystal ball is cloudy Today’s business climate continues to be exceptionally complex and volatile. Even as we move into a “new normal,” we no...

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Turn the page

3 ways to evolve your brand messaging for the new normal If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are your brand messaging...

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Lifting the fog

4 ways you can gain clarity in cloudy times Today’s business climate continues to be exceptionally complex and volatile. Even as we move into this “new normal,” we no longer have...

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New day dawning

Why Influencer Brand Tribes hold promise post-COVID As marketers re-evaluate post-pandemic marketing, forming an Influencer “Brand Tribe” has proven to deliver dramatic results...

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The calm in the storm

5 pandemic changes that can help your brand grow “We’re all in this together.” “We’ll get through this and emerge stronger.” By now, the entire nation is familiar with these COVID-19...

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Craft the vote

Ohio Secretary of State Frank LaRose is all of us in the craft spirit world right now. Beer in hand, he lifted a glass to make a toast at the Phoenix Brewing Company in Mansfield,...

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